Whilst conducting market research I came across Lüelütt, a small independent German children’s clothing retailer who’s style and ethos I find very appealing.

Lüelütt offers handmade children’s clothing using organic fabric and eco friendly dyes for their hand dyed scarves.

I like the pastel tones and feel that these could be recreated using natural dyes. The choice of fabric, often light weigh, breathable gauze, is also attractive and especially important for children as they can very quickly overheat.




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